Question 1

Describe methods used to extend life cycle of a product.

Accepted Answer

A commonly used strategy for extending t...

Question 2

When Griffin Corp. purchases light bulbs for everyday use, it is purchasing _____.

Accepted Answer

A)   expense items
B)   component parts
C)   raw materials
D)   suppliesE) None of the above
F) A) and B)

Question 3

Describe the benefits of having marketing intermediaries and provide an example.

Accepted Answer

Marketing utility is created when intermediaries help ensure that products are available for sale when and where customers want to purchase them. If you want something warm to eat on a cold winter night, you don't call up Campbell's Soup and ask them to ship a can of chicken noodle soup. Instead, you go to the nearest grocery store, where you find utility in the form of product availability. In addition, intermediaries perform such important services as transporting merchandise to convenient locations. Finally, by representing numerous producers, a marketing intermediary can cut the costs of buying and selling.

Question 4

Focus groups are sessions in which customers meet with marketers to express their opinions about products.

Accepted Answer

A) True 
 B)False

Question 5

Physical distribution is a major focus for logistics management.

Accepted Answer

A) True 
 B)False

Question 6

Explain the relationship between a company's product line and product mix.

Accepted Answer

A product line is a series of related pr...

Question 7

Packaging and labeling play a major role in a firm's overall product strategy.

Accepted Answer

A) True 
 B)False

Question 8

MATCHING
Complete the following using the terms listed.
-In a process called the _____, new retailers enter the market by offering lower prices made possible through reductions in service.

Accepted Answer

A)  marketing intermediary
B)  Test marketing
C)  Brand insistence
D)  Product life cycle
E)  brand namesF) wholesalerG) family brandH) Brand awarenessI) Convenience productsJ) product lineK) wheel of retailingL) logisticsM) F) and J)
N) C) and K)

Question 9

Adding a marketing intermediary to the distribution process often lowers consumer prices.

Accepted Answer

A) True 
 B)False

Question 10

An example of supply items would be _____.

Accepted Answer

A)   computers
B)   paper clips
C)   cotton
D)   hand toolsE) C) and D)
F) B) and C)

Question 11

Since potential customers are unaware of a product during its introductory stage, initial promotion concentrates on _____.

Accepted Answer

A)   reducing the size of an available market through selective advertising
B)   informing the market about the item and explaining its features, uses, and benefits
C)   communicating new uses for the product
D)   using word-of-mouth referralsE) None of the above
F) A) and D)

Question 12

Products purchased only after the consumer has compared competing products in competing stores on the basis of price, quality, style, and color would be classified as _____.

Accepted Answer

A)   business products
B)   shopping products
C)   specialty products
D)   convenience productsE) A) and C)
F) None of the above

Question 13

Retailers such as Home Depot and Auto Zone are examples of marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 14

During the introductory stage, firms aggressively protect their market share and distinguish their products from those of competitors.

Accepted Answer

A) True 
 B)False

Question 15

In logistics, speed is a major contributor to cost.

Accepted Answer

A) True 
 B)False

Question 16

Viola is developing a new product and is working with specialists from her organization to eliminate ideas that cannot be developed within the company's resources. Viola is in what stage of product development?

Accepted Answer

A)   Test marketing
B)   Product development
C)   Screening
D)   CommercializationE) None of the above
F) A) and B) C

Question 17

Vending machines are an example of _____.

Accepted Answer

A)   direct selling
B)   direct-response retailing
C)   automatic merchandising
D)   indirect sellingE) A) and B)
F) C) and D)

Question 18

Which of the following is NOT a benefit of using the Universal Product Code (UPC) ?

Accepted Answer

A)   It controls inventory.
B)   It speeds up retail transactions.
C)   It provides caloric and nutrition information.
D)   It evaluates customer purchases.E) B) and C)
F) A) and D)

Question 19

Which of the following is NOT a role of packaging and labeling?

Accepted Answer

A)   To comply with government regulations
B)   To protect the product from damage
C)   To identify products and communicate usage
D)   To control costsE) A) and B)
F) A) and C) D

Question 20

A manufacturer of a new moisturizing shampoo offers free samples to all potential consumers. The product is generally in the introductory stage.

Accepted Answer

A) True 
 B)False

Exam 12: Product and Distribution Strategies

Describe methods used to extend life cycle of a product.

Correct Answer
verified
A commonly used strategy for extending t...
View Answer

When Griffin Corp. purchases light bulbs for everyday use, it is purchasing _____.

Correct Answer
verified

Describe the benefits of having marketing intermediaries and provide an example.

Focus groups are sessions in which customers meet with marketers to express their opinions about products.

Correct Answer
verified

Physical distribution is a major focus for logistics management.

Correct Answer
verified

Explain the relationship between a company's product line and product mix.

Correct Answer
verified
A product line is a series of related pr...
View Answer

Packaging and labeling play a major role in a firm's overall product strategy.

Correct Answer
verified

MATCHING Complete the following using the terms listed. -In a process called the _____, new retailers enter the market by offering lower prices made possible through reductions in service.

Correct Answer
verified

Adding a marketing intermediary to the distribution process often lowers consumer prices.

Correct Answer
verified

An example of supply items would be _____.

Correct Answer
verified

Since potential customers are unaware of a product during its introductory stage, initial promotion concentrates on _____.

Correct Answer
verified

Products purchased only after the consumer has compared competing products in competing stores on the basis of price, quality, style, and color would be classified as _____.

Correct Answer
verified

Retailers such as Home Depot and Auto Zone are examples of marketing intermediaries.

Correct Answer
verified

During the introductory stage, firms aggressively protect their market share and distinguish their products from those of competitors.

Correct Answer
verified

In logistics, speed is a major contributor to cost.

Correct Answer
verified

Viola is developing a new product and is working with specialists from her organization to eliminate ideas that cannot be developed within the company's resources. Viola is in what stage of product development?

Correct Answer
verified
C

Vending machines are an example of _____.

Correct Answer
verified

Which of the following is NOT a benefit of using the Universal Product Code (UPC) ?

Correct Answer
verified

Which of the following is NOT a role of packaging and labeling?

Correct Answer
verified
D

A manufacturer of a new moisturizing shampoo offers free samples to all potential consumers. The product is generally in the introductory stage.

Correct Answer
verified

Exam 12: Product and Distribution Strategies

Describe methods used to extend life cycle of a product.

Correct AnswerverifiedA commonly used strategy for extending t...View AnswerShow Answer

When Griffin Corp. purchases light bulbs for everyday use, it is purchasing _____.

Correct AnswerverifiedShow Answer

Describe the benefits of having marketing intermediaries and provide an example.

Focus groups are sessions in which customers meet with marketers to express their opinions about products.

Correct AnswerverifiedShow Answer

Physical distribution is a major focus for logistics management.

Correct AnswerverifiedShow Answer

Explain the relationship between a company's product line and product mix.

Correct AnswerverifiedA product line is a series of related pr...View AnswerShow Answer

Packaging and labeling play a major role in a firm's overall product strategy.

Correct AnswerverifiedShow Answer

MATCHING Complete the following using the terms listed. -In a process called the _____, new retailers enter the market by offering lower prices made possible through reductions in service.

Correct AnswerverifiedShow Answer

Adding a marketing intermediary to the distribution process often lowers consumer prices.

Correct AnswerverifiedShow Answer

An example of supply items would be _____.

Correct AnswerverifiedShow Answer

Since potential customers are unaware of a product during its introductory stage, initial promotion concentrates on _____.

Correct AnswerverifiedShow Answer

Products purchased only after the consumer has compared competing products in competing stores on the basis of price, quality, style, and color would be classified as _____.

Correct AnswerverifiedShow Answer

Retailers such as Home Depot and Auto Zone are examples of marketing intermediaries.

Correct AnswerverifiedShow Answer

During the introductory stage, firms aggressively protect their market share and distinguish their products from those of competitors.

Correct AnswerverifiedShow Answer

In logistics, speed is a major contributor to cost.

Correct AnswerverifiedShow Answer

Viola is developing a new product and is working with specialists from her organization to eliminate ideas that cannot be developed within the company's resources. Viola is in what stage of product development?

Correct AnswerverifiedC

Vending machines are an example of _____.

Correct AnswerverifiedShow Answer

Which of the following is NOT a benefit of using the Universal Product Code (UPC) ?

Correct AnswerverifiedShow Answer

Which of the following is NOT a role of packaging and labeling?

Correct AnswerverifiedD

A manufacturer of a new moisturizing shampoo offers free samples to all potential consumers. The product is generally in the introductory stage.

Correct AnswerverifiedShow Answer

Correct Answer
verified
A commonly used strategy for extending t...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A product line is a series of related pr...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
C

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
D

Correct Answer
verified