Question 1

Which of the following statements about a vertical marketing system (VMS) is true?

Accepted Answer

A)  The three types of VMS are authorised,conventional,and customised.
B)  Conventional marketing systems are more efficient than vertical marketing systems.
C)  Members of a VMS operate totally independently of each other outside of buying and selling each other's products.
D)  Channel conflict is a serious problem for many vertical marketing systems.
E)  A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel.F) B) and D)
G) A) and E)

Question 2

________ is the stage where goods and services are sold to consumers for their personal use.

Accepted Answer

A)  Physical distribution
B)  Inventory management
C)  B2B commerce
D)  Retailing
E)  Channel managementF) A) and C)
G) B) and D)

Question 3

The fact Brenda can visit her local supermarket and buy a dozen roses,a litre of milk,two birthday cards,a bag of cat litter,and a pan for roasting a chicken illustrates how channels of distribution benefit consumers by ________.

Accepted Answer

A)  the creation of atmospherics
B)  creating assortments
C)  the absence of economies of scale
D)  relationship management
E)  piggybackingF) B) and E)
G) B) and D)

Question 4

A/n ________ is a series of companies or individuals that facilitate the movement of a product from the producer to the final customers.

Accepted Answer

A)  value system chain
B)  retailer chain
C)  marketing pipeline
D)  channel of distribution
E)  industrial networkF) None of the above
G) A) and B)

Question 5

Which of the following statements about business-to-business channels is true?

Accepted Answer

A)  Direct channels are more common in business-to-business markets than consumer markets.
B)  The size of business markets makes indirect channels more efficient.
C)  Business-to-business channels are completely different from consumer channels.
D)  When an industrial distributor is included in a business-to-business channel,the channel is by definition direct.
E)  Indirect channels are more common in business-to-business markets than consumer markets.F) A) and B)
G) A) and C) A

Question 6

Qantas Airlines is a member of the oneworld Alliance that includes airlines such as British Airways and Cathay Pacific Airways.Air New Zealand is a member of the Star Alliance,including airlines such as Air Canada.What type of marketing system are both Qantas and Air New Zealand using?

Accepted Answer

A horizontal marketing system is an arra...

Question 7

One of the biggest advantages of e-commerce is ________.

Accepted Answer

A)  marketers don't need to worry about competitors
B)  consumers can interact with tangible products
C)  marketers don't need to worry about distribution
D)  pricing information is readily available
E)  marketers don't need to worry about promotionF) C) and D)
G) B) and E)

Question 8

A local manufacturer makes several different flavours and package sizes of dog and cat food treats.This company has a sales force that contacts retailers who sell their products,they offer in-house lines of credit to customers,and they do advertising for all of the products.How would this type of intermediary be classified?

Accepted Answer

This manufacturer is a merchant wholesal...

Question 9

Compare the depth and breadth of merchandise for a major bookstore located in a downtown shopping mall with an outlet of the same bookstore located in a regional airport.

Accepted Answer

The merchandise breath of a store is the number of different product lines available.The merchandise depth of a store is the variety of choices available for each specific product line.For the shopping mall bookstore the breath is broad as there are many titles in each of many categories of books from science fiction to romance to cook books.The depth of the bookstore would be deep due to the variety of choices within each section.For example,there may be many cookbooks being sold,not just one or two.The airport bookstore is selling only a few books.Therefore its breath is narrow and its depth is shallow.However,because the airport store is selling a wide variety of magazines the breath for the magazines could be broad and depth deep.

Question 10

Compare and contrast the value chain,the supply chain and the channel of distribution and indicate the importance of each.

Accepted Answer

The value chain encompasses all the acti...

Question 11

In the ________ stage of the retail life cycle,retail businesses become obsolete as newer ways of doing business emerge.

Accepted Answer

A)  adult
B)  overexpansion
C)  maturity
D)  decline
E)  grey marketingF) A) and B)
G) A) and C)

Question 12

How does e-commerce benefit marketers?

Accepted Answer

A)  It allows the retailer to use real-time pricing.
B)  It means the world is the retailer's marketplace.
C)  It decreases the cost of doing business.
D)  It allows very specialised businesses to be successful.
E)  All of the aboveF) A) and E)
G) None of the above E

Question 13

During the ________ activity in the value chain stage,the company receives materials it needs to manufacture its products.

Accepted Answer

A)  inbound raw materials
B)  production
C)  outbound finished product
D)  marketing
E)  customer serviceF) A) and E)
G) C) and D)

Question 14

Hewlett-Packard uses hundreds of suppliers in manufacturing its computers and it sells those items through hundreds of online and off-line retailers worldwide.How is this a channel of distribution?

Accepted Answer

A channel of distribution is when a seri...

Question 15

Which of the following statements describes conventional marketing systems?

Accepted Answer

A)  Conventional marketing systems are multi-level distribution channels.
B)  Relationships between members of conventional marketing systems are limited to simply buying and selling from one another.
C)  Members of conventional marketing systems work independently of one another.
D)  Most conventional marketing systems are highly successful.
E)  All of the aboveF) B) and D)
G) All of the above

Question 16

The ________ encompasses all the activities a firm does to create products and services that in turn create value for the consumer and make a profit for the company.

Accepted Answer

A)  channel of distribution
B)  value chain
C)  goods supplying chain
D)  industrial network
E)  retailer chainF) C) and D)
G) B) and C)

Question 17

A channel of distribution may include ________.

Accepted Answer

A)  channel intermediaries
B)  indirect channels
C)  direct channels
D)  A and B
E)  A,B,and CF) All of the above
G) A) and D)

Question 18

Which of the following statements about distribution channels for services is true?

Accepted Answer

A)  Insurance is often sold through an indirect channel of distribution.
B)  All services are sold using an indirect channel.
C)  Services create channel problems because of their need for storage.
D)  There are no intermediaries in a service channel.
E)  All services are sold using a direct channel.F) A) and E)
G) None of the above

Question 19

Warehousing provides ________ utility by storing products until consumers need them.

Accepted Answer

A)  place
B)  production
C)  ownership
D)  time
E)  formF) B) and C)
G) A) and B)

Question 20

From the consumer's perspective,e-commerce ________.

Accepted Answer

A)  requires customers to do more traveling
B)  increases concerns about fraud
C)  restricts product choices
D)  allows real-time pricing
E)  removes time and location barriersF) A) and D)
G) B) and D)

Exam 14: Delivering Value Through Supply Chains and Logistics

Which of the following statements about a vertical marketing system (VMS) is true?

Correct Answer
verified

________ is the stage where goods and services are sold to consumers for their personal use.

Correct Answer
verified

The fact Brenda can visit her local supermarket and buy a dozen roses,a litre of milk,two birthday cards,a bag of cat litter,and a pan for roasting a chicken illustrates how channels of distribution benefit consumers by ________.

Correct Answer
verified

A/n ________ is a series of companies or individuals that facilitate the movement of a product from the producer to the final customers.

Correct Answer
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Which of the following statements about business-to-business channels is true?

Correct Answer
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A

Qantas Airlines is a member of the oneworld Alliance that includes airlines such as British Airways and Cathay Pacific Airways.Air New Zealand is a member of the Star Alliance,including airlines such as Air Canada.What type of marketing system are both Qantas and Air New Zealand using?

Correct Answer
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A horizontal marketing system is an arra...
View Answer

One of the biggest advantages of e-commerce is ________.

Correct Answer
verified

Correct Answer
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This manufacturer is a merchant wholesal...
View Answer

Compare the depth and breadth of merchandise for a major bookstore located in a downtown shopping mall with an outlet of the same bookstore located in a regional airport.

Compare and contrast the value chain,the supply chain and the channel of distribution and indicate the importance of each.

Correct Answer
verified
The value chain encompasses all the acti...
View Answer

In the ________ stage of the retail life cycle,retail businesses become obsolete as newer ways of doing business emerge.

Correct Answer
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How does e-commerce benefit marketers?

Correct Answer
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E

During the ________ activity in the value chain stage,the company receives materials it needs to manufacture its products.

Correct Answer
verified

Hewlett-Packard uses hundreds of suppliers in manufacturing its computers and it sells those items through hundreds of online and off-line retailers worldwide.How is this a channel of distribution?

Correct Answer
verified
A channel of distribution is when a seri...
View Answer

Which of the following statements describes conventional marketing systems?

Correct Answer
verified

The ________ encompasses all the activities a firm does to create products and services that in turn create value for the consumer and make a profit for the company.

Correct Answer
verified

A channel of distribution may include ________.

Correct Answer
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Which of the following statements about distribution channels for services is true?

Correct Answer
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Warehousing provides ________ utility by storing products until consumers need them.

Correct Answer
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From the consumer's perspective,e-commerce ________.

Correct Answer
verified

Exam 14: Delivering Value Through Supply Chains and Logistics

Which of the following statements about a vertical marketing system (VMS) is true?

Correct AnswerverifiedShow Answer

________ is the stage where goods and services are sold to consumers for their personal use.

Correct AnswerverifiedShow Answer

The fact Brenda can visit her local supermarket and buy a dozen roses,a litre of milk,two birthday cards,a bag of cat litter,and a pan for roasting a chicken illustrates how channels of distribution benefit consumers by ________.

Correct AnswerverifiedShow Answer

A/n ________ is a series of companies or individuals that facilitate the movement of a product from the producer to the final customers.

Correct AnswerverifiedShow Answer

Which of the following statements about business-to-business channels is true?

Correct AnswerverifiedA

Qantas Airlines is a member of the oneworld Alliance that includes airlines such as British Airways and Cathay Pacific Airways.Air New Zealand is a member of the Star Alliance,including airlines such as Air Canada.What type of marketing system are both Qantas and Air New Zealand using?

Correct AnswerverifiedA horizontal marketing system is an arra...View AnswerShow Answer

One of the biggest advantages of e-commerce is ________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedThis manufacturer is a merchant wholesal...View AnswerShow Answer

Compare the depth and breadth of merchandise for a major bookstore located in a downtown shopping mall with an outlet of the same bookstore located in a regional airport.

Compare and contrast the value chain,the supply chain and the channel of distribution and indicate the importance of each.

Correct AnswerverifiedThe value chain encompasses all the acti...View AnswerShow Answer

In the ________ stage of the retail life cycle,retail businesses become obsolete as newer ways of doing business emerge.

Correct AnswerverifiedShow Answer

How does e-commerce benefit marketers?

Correct AnswerverifiedE

During the ________ activity in the value chain stage,the company receives materials it needs to manufacture its products.

Correct AnswerverifiedShow Answer

Hewlett-Packard uses hundreds of suppliers in manufacturing its computers and it sells those items through hundreds of online and off-line retailers worldwide.How is this a channel of distribution?

Correct AnswerverifiedA channel of distribution is when a seri...View AnswerShow Answer

Which of the following statements describes conventional marketing systems?

Correct AnswerverifiedShow Answer

The ________ encompasses all the activities a firm does to create products and services that in turn create value for the consumer and make a profit for the company.

Correct AnswerverifiedShow Answer

A channel of distribution may include ________.

Correct AnswerverifiedShow Answer

Which of the following statements about distribution channels for services is true?

Correct AnswerverifiedShow Answer

Warehousing provides ________ utility by storing products until consumers need them.

Correct AnswerverifiedShow Answer

From the consumer's perspective,e-commerce ________.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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A

Correct Answer
verified
A horizontal marketing system is an arra...
View Answer

Correct Answer
verified

Correct Answer
verified
This manufacturer is a merchant wholesal...
View Answer

Correct Answer
verified
The value chain encompasses all the acti...
View Answer

Correct Answer
verified

Correct Answer
verified
E

Correct Answer
verified

Correct Answer
verified
A channel of distribution is when a seri...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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