Question 1

Convenience products such as bread,milk,and gum would probably be marketed

Accepted Answer

A)  selectively.
B)  intensively.
C)  weakly.
D)  exclusively.
E)  sporadically.F) None of the above
G) A) and D)

Question 2

Selective distribution

Accepted Answer

A)  combines planned distribution systems under one management.
B)  makes a product available in as many outlets as possible.
C)  gives a middleman the sole right to sell a product in a defined geographic territory.
D)  uses only a small proportion of all available outlets to expose products.
E)  is appropriate for convenience products.F) B) and C)
G) B) and D)

Question 3

The Internet is not a valid advertising medium.

Accepted Answer

A) True 
 B)False

Question 4

The form of communication that attempts to facilitate a marketing exchange by influencing people,groups,or organizations is

Accepted Answer

A)  product.
B)  promotion.
C)  advertising.
D)  distribution.
E)  price.F) B) and C)
G) A) and E)

Question 5

Price skimming is charging a low price to help a product enter the market and gain market share rapidly.

Accepted Answer

A) True 
 B)False

Question 6

Advertising is direct,two-way communication with buyers and potential buyers.

Accepted Answer

A) True 
 B)False

Question 7

When an airline company reacts to a plane crash with press conferences,news releases,and having company employees work with the families of survivors and victims of the crash,the company is focusing on which of the following elements?

Accepted Answer

A)  Sales promotion
B)  Publicity
C)  Personal selling
D)  Advertising
E)  DistributionF) B) and C)
G) A) and C)

Question 8

Raw materials are raw materials taken from the earth and are a subset of business products.

Accepted Answer

A) True 
 B)False

Question 9

Most new product ideas are rejected during which stage because they seem inappropriate for the organization?

Accepted Answer

A)  Idea development
B)  Business analysis
C)  Idea screening
D)  Product development
E)  Test marketingF) B) and C)
G) A) and D)

Question 10

During which stage does the firm gear up for full-scale production,distribution,and promotions?

Accepted Answer

A)  Idea development
B)  Commercialization
C)  Product development
D)  Test marketing
E)  Idea screeningF) B) and D)
G) C) and E)

Question 11

The pricing policy that allows a company to cover the product's development cost most quickly is

Accepted Answer

A)  penetration pricing.
B)  price skimming.
C)  psychological pricing.
D)  intensive pricing.
E)  emotional pricing.F) D) and E)
G) C) and D)

Question 12

If a cosmetics company is selling eye shadow priced at $11.99 rather than $12,it is using

Accepted Answer

A)  price skimming.
B)  penetration pricing.
C)  psychological pricing.
D)  rational pricing.
E)  low-ball pricing.F) B) and E)
G) B) and C)

Question 13

What identifies products and distinguishes them from other products?

Accepted Answer

Branding,packaging,and labeling can be u...

Question 14

If a nationwide sandwich shop company introduces a new sandwich in the Midwest to try out its marketing strategy before offering the product across the country,it is using

Accepted Answer

A)  idea screening.
B)  commercialization.
C)  concept testing.
D)  menu experimentation.
E)  test marketing.F) A) and B)
G) B) and C)

Question 15

A gallon of milk is an example of a

Accepted Answer

A)  convenience product.
B)  shopping product.
C)  specialty product.
D)  generic product.
E)  difficult-to-obtain product.F) C) and D)
G) None of the above

Question 16

When a company uses advertising and sales promotion to inform consumers about a product so they will ask retailers to stock it,which strategy is being used?

Accepted Answer

A)  Drag strategy
B)  Push strategy
C)  Pull strategy
D)  Shove strategy
E)  None of the aboveF) B) and E)
G) A) and E)

Question 17

Diet Coke is a

Accepted Answer

A)  generic brand.
B)  private distributor brand.
C)  brand mark.
D)  brand name.
E)  brand denotation.F) B) and D)
G) A) and E)

Question 18

Inventory handling,transportation,and warehousing are all examples of activities of

Accepted Answer

A)  management.
B)  inventory planning and control.
C)  physical distribution.
D)  marketing.
E)  departmentalization.F) A) and D)
G) A) and B)

Question 19

Which of the promotion mix variables is best for promoting expensive products with specialized uses,such as houses?

Accepted Answer

A)  Publicity
B)  Advertising
C)  Personal selling
D)  Sales promotion
E)  PackagingF) A) and B)
G) A) and E)

Question 20

When Gillette asks supermarkets to give its new razors shelf space,it is using a

Accepted Answer

A)  push strategy.
B)  pull strategy.
C)  publicity campaign.
D)  point-of-purchase promotion.
E)  positioning strategy.F) B) and C)
G) D) and E)

Exam 12: Dimensions of Marketing Strategy

Convenience products such as bread,milk,and gum would probably be marketed

Correct AnswerverifiedShow Answer

Most new product ideas are rejected during which stage because they seem inappropriate for the organization?

Correct AnswerverifiedShow Answer

A gallon of milk is an example of a

Correct AnswerverifiedShow Answer

Which of the promotion mix variables is best for promoting expensive products with specialized uses,such as houses?

Correct AnswerverifiedShow Answer

Selective distribution

Correct AnswerverifiedShow Answer

The Internet is not a valid advertising medium.

Correct AnswerverifiedShow Answer

Advertising is direct,two-way communication with buyers and potential buyers.

Correct AnswerverifiedShow Answer

If a cosmetics company is selling eye shadow priced at $11.99 rather than $12,it is using

Correct AnswerverifiedShow Answer

Price skimming is charging a low price to help a product enter the market and gain market share rapidly.

Correct AnswerverifiedShow Answer

If a nationwide sandwich shop company introduces a new sandwich in the Midwest to try out its marketing strategy before offering the product across the country,it is using

Correct AnswerverifiedShow Answer

Raw materials are raw materials taken from the earth and are a subset of business products.

Correct AnswerverifiedShow Answer

When Gillette asks supermarkets to give its new razors shelf space,it is using a

Correct AnswerverifiedShow Answer

When a company uses advertising and sales promotion to inform consumers about a product so they will ask retailers to stock it,which strategy is being used?

Correct AnswerverifiedShow Answer

The form of communication that attempts to facilitate a marketing exchange by influencing people,groups,or organizations is

Correct AnswerverifiedShow Answer

The pricing policy that allows a company to cover the product's development cost most quickly is

Correct AnswerverifiedShow Answer

During which stage does the firm gear up for full-scale production,distribution,and promotions?

Correct AnswerverifiedShow Answer

Inventory handling,transportation,and warehousing are all examples of activities of

Correct AnswerverifiedShow Answer

Diet Coke is a

Correct AnswerverifiedShow Answer

When an airline company reacts to a plane crash with press conferences,news releases,and having company employees work with the families of survivors and victims of the crash,the company is focusing on which of the following elements?

Correct AnswerverifiedShow Answer

What identifies products and distinguishes them from other products?

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Branding,packaging,and labeling can be u...
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