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What is classification?


A) Determines values for an unknown continuous variable behavior or estimated future value.
B) Determine which things go together.
C) Segments a heterogeneous population of more homogeneous subgroups.
D) Assigns records to one of a predefined set of classes.

E) B) and C)
F) B) and D)

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A foreign key provides details about data.

A) True
B) False

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Which of the following forms of data mining assigns records to one of a predefined set of classes?


A) Clustering
B) Classification
C) Estimation
D) Affinity grouping

E) A) and B)
F) A) and C)

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What type of website is an interactive website kept constantly updated and relevant to the needs of its customers using a database?


A) Data-driven website
B) Interactive website
C) Database performing website
D) Data processing website

E) B) and D)
F) None of the above

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Data models can include a customer's name, address, email, discount rate, preferred shipping method, product name, quantity ordered, and so on.

A) True
B) False

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How would the banking industry use business intelligence?


A) Analyze popular vacation locations with current flight listings
B) Understand customer credit card usage and nonpayment rates
C) Compare the demographics of patients with critical illnesses
D) Predict claim amounts and medical coverage costs

E) All of the above
F) A) and D)

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What type of keys do you need to use to create a relational database model?


A) Primary keys and secondary keys
B) Primary keys and foreign keys
C) Entity keys and attribute keys
D) Relational keys and DBMS keys

E) None of the above
F) B) and D)

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What is a content editor?


A) The person responsible for creating the original website content.
B) The person responsible for updating and maintaining website content.
C) Includes fixed data incapable of change in the event of a user action.
D) Includes data that change based on user action.

E) A) and B)
F) A) and C)

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Metadata provides details about data. For example, metadata for an image could include its size, resolution, and date created.

A) True
B) False

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The four primary traits of the value of information include levels, formats, granularities, and type.

A) True
B) False

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Information cleansing or scrubbing is a process that weeds out and fixes or discards inconsistent, incorrect, or incomplete information.

A) True
B) False

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Which of the following provides real-time information in response to requests?


A) Sales system
B) Transactional system
C) Real-time system
D) Salary system

E) C) and D)
F) B) and C)

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Information integrity are rules that help ensure the quality of information.

A) True
B) False

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Which of the following is a problem associated with dirty data?


A) Inaccurate data
B) Misleading data
C) Non-formatted data
D) All of the above

E) A) and B)
F) A) and C)

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Data warehouses struggle with combining too much standardized information.

A) True
B) False

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Dirty data is erroneous or flawed data. The complete removal of dirty data from a source is impractical or virtually impossible.

A) True
B) False

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Managers can use BI to answer tough business questions. Which of the following describes the value of knowing where the business is going?


A) A historical perspective offers important variables for determining trends and patterns.
B) Looking at the current business situation allows managers to take effective action to solve issues before they grow out of control.
C) Setting strategic direction is critical for planning and creating solid business strategies.
D) None of the above.

E) B) and C)
F) A) and B)

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Information granularity means immediate, up-to-date information.

A) True
B) False

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Which of the following represents the different information levels?


A) Detail, summary, aggregate
B) Document, presentation, spreadsheet, database
C) Individual, department, enterprise
D) Executives, managers, operational employees

E) B) and D)
F) None of the above

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Managers can use BI to answer tough business questions. Which of the following describes the value of knowing where the business has been?


A) A historical perspective offers important variables for determining trends and patterns.
B) Looking at the current business situation allows managers to take effective action to solve issues before they grow out of control.
C) Setting strategic direction is critical for planning and creating solid business strategies.
D) None of the above.

E) None of the above
F) B) and C)

Correct Answer

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