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Exam 10: E-Commerce: Digital Markets, Digital Goods

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Question 21

True/False

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Disintermediation provides major benefits to the distributor.

A) True
B) False

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verified

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Question 22

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Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

A) Search engine ads
B) Video ads
C) Rich media ads
D) Display ads

E) A) and C)
F) B) and C)

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Question 23

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Digital goods are goods that are:

Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

List and describe the three main categories of electronic commerce. Which do you think is ultimately the most valuable to the individual consumer? Support your answer.

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:

What is the most profound way in which e-commerce and the Internet has changed the relationship between companies and their customers? Support your answer.

Through what channel did e-commerce first evolve?

Web site tracking software can log the path a customer took through the web site, the time spent on the site, and what geographic area, in general, the customer is from, all of which can help in customer analysis. It can also log the customer's operating system and which browser the customer is using. How could these last two data items be of interest to a company? Give examples.

Transaction brokers:

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

Compared to traditional goods, digital goods incur:

Consumers selling goods and services electronically to other consumers best describes:

Automobile manufacturing is an example of a vertical market.

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

You are consulting for Lucky's, a chain of gas stations. What types of e-commerce opportunities, if any, are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

Goods that are involved in the actual production process are referred to as:

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.