Question 1

With _____ questions, the respondent is given the option of choosing from a number of predetermined answers.

Accepted Answer

A)   open-ended
B)   closed-ended
C)   constant sum
D)   ambiguous
E)   double-barreledF) All of the above
G) A) and B)

Question 2

"How often to you check email? with choices of:_____ less than once a day, _____ once a day, _____ twice a day, _____ three times a day, _____ more than three times a day" is an example of which type of question?

Accepted Answer

A)   double-barreled
B)   open-ended
C)   leading question
D)   closed-ended
E)   decisive questionF) B) and D)
G) C) and D)

Question 3

A questionnaire has the question, "Are you the primary grocery shopper and food preparer for your family?" This is an example of a(n) _____ question.

Accepted Answer

A)   ambiguous
B)   leading
C)   skipping
D)   branching
E)   double-barreledF) A) and C)
G) B) and E)

Question 4

All of the following are activities in the first step in the design of a questionnaire EXCEPT _____.

Accepted Answer

A)   clarify the nature of the research problem and objectives
B)   develop research questions to meet research objectives
C)   define target population and sampling frame
D)   decide on the grouping of the questions and the overall length of the questionnaire
E)   determine sampling approach, sample size, and expected response rate.F) All of the above
G) C) and D)

Question 5

When the preliminary list of research questions has been agreed upon, the researcher must evaluate them from the respondent's perspective. Discuss the issues the researcher must consider at this point.

Accepted Answer

First, can the respondents understand the questions? This is particularly important when respondents are children, are less familiar with a particular research topic, or if the study examines technical issues. Along with understanding the questions, one must consider if potential respondents have the knowledge to Answer the questions. Finally, respondents must be willing to Answer the questions. If the research questions focus on sensitive topics, or if Answer ing the question might reveal an organization's competitive advantage, it is likely to be difficult, if not impossible, to obtain Answer s. To enable the researcher to evaluate research questions from the respondent's perspective, the target population for the research must be specified. It is at this point that the researcher considers to what extent respondents can be contacted and convinced to respond. It also can influence the method of data collection and questionnaire administration. The researcher also needs to consider whether the questions can be Answer ed using a self-completion approach or if an interviewer-assisted approach is necessary. Researchers must also consider whether respondents will respond accurately, particularly on sensitive issues.

Question 6

Which type of question is typically used in quantitative studies employing large-scale surveys?

Accepted Answer

A)   open-ended
B)   closed-ended
C)   branching
D)   double-barreled
E)   screeningF) C) and D)
G) A) and E)

Question 7

_____ questions imply that a particular answer is correct or lead a respondent to a socially desirable answer.

Accepted Answer

A)   Leading
B)   Double-barreled
C)   Ambiguous
D)   Aided-response
E)   Unaided-responseF) C) and D)
G) A) and B)

Question 8

All of the following are activities performed in the last step in the design of a questionnaire EXCEPT _____.

Accepted Answer

A)   identify the best practice for administering the type of questionnaire utilized
B)   train and audit field workers, if required
C)   ensure a process is in place to handle completed questionnaires
D)   analyze initial data to identify limitations of the preliminary questions
E)   determine the deadline and follow-up methodsF) D) and E)
G) A) and B) D

Question 9

Questions do not have to be asked in any specific order, in other words, they do not need to be organized by topics.

Accepted Answer

A) True 
 B)False

Question 10

Define questionnaire and describe what is included in the interview and observation guides.

Accepted Answer

The answer of Define questionnaire and describe what is included...

Question 11

Usually, the first couple of opening questions are designed to _____.

Accepted Answer

A)   collect data for hypothesis testing
B)   classify respondents to better understand them
C)   answer the research questions
D)   establish rapport with the respondents by gaining their attention and stimulating their interest in the topic
E)   establish rapport with the respondents by asking questions irrelevant to the topic being researched.F) A) and B)
G) C) and D)

Question 12

Moving from general to specific questions is referred to as a(n) _____.

Accepted Answer

A)   funnel approach
B)   branching approach
C)   skipping approach
D)   tunneling approach
E)   aided approachF) B) and D)
G) B) and C)

Question 13

In the "Ethical Dilemma," what problem did Shelly notice regarding the survey questions used assessing grocery shoppers' perceptions about local grocery store chains?

Accepted Answer

A)   they were leading questions
B)   they were skipping questions
C)   they were double-barreled questions
D)   they were ambiguous questions
E)   they were branching questionsF) D) and E)
G) None of the above A

Question 14

_____ bias occurs when asking specific questions before the more general questions, potentially causing the respondent to be more likely to include a reference to the specific information given in the early question.

Accepted Answer

A)   Measurement
B)   Researcher
C)   Respondent
D)   Position
E)   OrderF) D) and E)
G) A) and C)

Question 15

Questions are _____ when they contain words that are unfamiliar to respondents or the words can have more than one meaning.

Accepted Answer

A)   reliable
B)   valid
C)   double-barreled
D)   leading
E)   ambiguousF) A) and B)
G) None of the above

Question 16

Screening questions are also known as filtering questions and are designed to make sure the respondents included in the study meet predetermined guidelines.

Accepted Answer

A) True 
 B)False

Question 17

Which section of the questionnaire has questions directed specifically at the topics addressed by the research objectives?

Accepted Answer

A)   initial section
B)   middle section
C)   final section
D)   classification section
E)   screening sectionF) D) and E)
G) B) and D)

Question 18

Briefly describe the structure of a questionnaire.

Accepted Answer

The answer of Briefly describe the structure of a questionnaire....

Question 19

Common methods variance is possible when the respondent's answers to the independent and dependent variables are correlated.

Accepted Answer

A) True 
 B)False

Question 20

John was taking a survey and because he indicated that he owned a motorcycle, he was directed to another set of questions related to motorcycle safety. The initial question asking if he owned a motorcycle is an example of a(n)  ____

Accepted Answer

A)   preliminary question
B)   skipping question
C)   classification question
D)   aided question
E)   unaided questionF) All of the above
G) A) and E)

Exam 10: Questionnaire Design

With _____ questions, the respondent is given the option of choosing from a number of predetermined answers.

Correct Answer
verified

"How often to you check email? with choices of:___ less than once a day, _ once a day, _ twice a day, _ three times a day, ___ more than three times a day" is an example of which type of question?

Correct Answer
verified

A questionnaire has the question, "Are you the primary grocery shopper and food preparer for your family?" This is an example of a(n) _____ question.

Correct Answer
verified

All of the following are activities in the first step in the design of a questionnaire EXCEPT _____.

Correct Answer
verified

When the preliminary list of research questions has been agreed upon, the researcher must evaluate them from the respondent's perspective. Discuss the issues the researcher must consider at this point.

Which type of question is typically used in quantitative studies employing large-scale surveys?

Correct Answer
verified

_____ questions imply that a particular answer is correct or lead a respondent to a socially desirable answer.

Correct Answer
verified

All of the following are activities performed in the last step in the design of a questionnaire EXCEPT _____.

Correct Answer
verified
D

Questions do not have to be asked in any specific order, in other words, they do not need to be organized by topics.

Correct Answer
verified

Define questionnaire and describe what is included in the interview and observation guides.

Correct Answer
verified

Usually, the first couple of opening questions are designed to _____.

Correct Answer
verified

Moving from general to specific questions is referred to as a(n) _____.

Correct Answer
verified

In the "Ethical Dilemma," what problem did Shelly notice regarding the survey questions used assessing grocery shoppers' perceptions about local grocery store chains?

Correct Answer
verified
A

_____ bias occurs when asking specific questions before the more general questions, potentially causing the respondent to be more likely to include a reference to the specific information given in the early question.

Correct Answer
verified

Questions are _____ when they contain words that are unfamiliar to respondents or the words can have more than one meaning.

Correct Answer
verified

Screening questions are also known as filtering questions and are designed to make sure the respondents included in the study meet predetermined guidelines.

Correct Answer
verified

Which section of the questionnaire has questions directed specifically at the topics addressed by the research objectives?

Correct Answer
verified

Briefly describe the structure of a questionnaire.

Correct Answer
verified

Common methods variance is possible when the respondent's answers to the independent and dependent variables are correlated.

Correct Answer
verified

John was taking a survey and because he indicated that he owned a motorcycle, he was directed to another set of questions related to motorcycle safety. The initial question asking if he owned a motorcycle is an example of a(n) ____

Correct Answer
verified

Exam 10: Questionnaire Design

With _____ questions, the respondent is given the option of choosing from a number of predetermined answers.

Correct AnswerverifiedShow Answer

"How often to you check email? with choices of:_____ less than once a day, _____ once a day, _____ twice a day, _____ three times a day, _____ more than three times a day" is an example of which type of question?

Correct AnswerverifiedShow Answer

A questionnaire has the question, "Are you the primary grocery shopper and food preparer for your family?" This is an example of a(n) _____ question.

Correct AnswerverifiedShow Answer

All of the following are activities in the first step in the design of a questionnaire EXCEPT _____.

Correct AnswerverifiedShow Answer

When the preliminary list of research questions has been agreed upon, the researcher must evaluate them from the respondent's perspective. Discuss the issues the researcher must consider at this point.

Which type of question is typically used in quantitative studies employing large-scale surveys?

Correct AnswerverifiedShow Answer

_____ questions imply that a particular answer is correct or lead a respondent to a socially desirable answer.

Correct AnswerverifiedShow Answer

All of the following are activities performed in the last step in the design of a questionnaire EXCEPT _____.

Correct AnswerverifiedD

Questions do not have to be asked in any specific order, in other words, they do not need to be organized by topics.

Correct AnswerverifiedShow Answer

Define questionnaire and describe what is included in the interview and observation guides.

Correct AnswerverifiedShow Answer

Usually, the first couple of opening questions are designed to _____.

Correct AnswerverifiedShow Answer

Moving from general to specific questions is referred to as a(n) _____.

Correct AnswerverifiedShow Answer

In the "Ethical Dilemma," what problem did Shelly notice regarding the survey questions used assessing grocery shoppers' perceptions about local grocery store chains?

Correct AnswerverifiedA

_____ bias occurs when asking specific questions before the more general questions, potentially causing the respondent to be more likely to include a reference to the specific information given in the early question.

Correct AnswerverifiedShow Answer

Questions are _____ when they contain words that are unfamiliar to respondents or the words can have more than one meaning.

Correct AnswerverifiedShow Answer

Screening questions are also known as filtering questions and are designed to make sure the respondents included in the study meet predetermined guidelines.

Correct AnswerverifiedShow Answer

Which section of the questionnaire has questions directed specifically at the topics addressed by the research objectives?

Correct AnswerverifiedShow Answer

Briefly describe the structure of a questionnaire.

Correct AnswerverifiedShow Answer

Common methods variance is possible when the respondent's answers to the independent and dependent variables are correlated.

Correct AnswerverifiedShow Answer

John was taking a survey and because he indicated that he owned a motorcycle, he was directed to another set of questions related to motorcycle safety. The initial question asking if he owned a motorcycle is an example of a(n) ____

Correct AnswerverifiedShow Answer

Correct Answer
verified

"How often to you check email? with choices of:___ less than once a day, _ once a day, _ twice a day, _ three times a day, ___ more than three times a day" is an example of which type of question?

Correct Answer
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D

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A

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