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Exam 14: Developing and Pricing Goods and Services

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Question 131

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Capital items are industrial goods that are expensive and last a long time.

A) True
B) False

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Question 132

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The combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service is called a:

A) total product offer.
B) product mix.
C) product differentiation.
D) product package.

E) A) and B)
F) B) and C)

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Question 133

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As a result of increased advertising and well-trained salespeople,packaging is less important than in the past.

Fashion experts readily understand the power of ________________.Shortly after Kate Middleton married Prince William,heir to the British throne,throngs of soon-to-be-brides scrambled to find copies of her bridal gown,and also that of her sister Pippa's bridesmaid gown.

The two types of industrial goods are production goods and unsought goods.

Non-branded products that sell below the price of national brands,have very basic packaging,and are backed with little or no advertising are called:

Some businesses use nostalgic ads to rekindle the memories and emotions of consumers to an earlier time and place.This technique of linking a brand name to a pleasant memory or favorable image is the goal of brand:

__________ involves designing a product so that it satisfies customers and meets the profit margins desired by the firm.

A __________ is a name,symbol,or design or combination of these) that identifies the goods or services of one seller or group of sellers and distinguishes them from those of competitors.

Travelwell manufactures and sells luggage and briefcases.Their marketing research indicates that durability is the attribute that consumers most desire in their luggage and briefcases.Travelwell now emphasizes durability in all of their promotional efforts.This strategy is intended to build brand equity.

Since Kazam Cleaners offers home and office cleaning services no different from competitors,the company can not utilize a product differentiation strategy.

Manufacturers' brands carry the brand name of the producers that distribute the products nationally.

__________ consists of major capital equipment such as new factories and heavy machinery.

Chevrolet is an example of a generic name in the automobile market.

Brand names can significantly impact consumer perceptions of a product.

In the new-product development process,product analysis is completed prior to the product screening stage.

Brand loyalty refers to the degree to which customers are satisfied with a brand and are committed to further purchases.

As reported on NPR online feed: A 1981 self-portrait of celebrated photographer Cindy Sherman sold at a Christie's auction in 2011 for just short of $4 million dollars.According to Christie's,this was the highest price ever received for a photograph in the history of the auction business.As a student of marketing,you would classify this photo and other rare items sold through Christie's as____________.

Which of the following products would most likely be classified as a specialty good or service?

Sears sells batteries under its own Diehard brand name even though another company actually produces these batteries.This is an example of a: